Second Life; business.. are you serious?
First, I recommend you to read marketing lady at Linden Labs (creator of Second Life)
. Sounds cool. In short:
- Virtual office and (not vs.) bricks-and-mortar office (work-life balance)
- People increasing their productivity and engagement (!) in work meetings (effectiveness of work)
- Fun at work (rabbits and shiny fairies at meetings, small fights with swords on key topic of presentation)
like a paradise for office-boxed 50 work hours per week white old male.
Few things are still holding us back from this. And they are very
powerful ones. This is what I have got reading feedbacks on article and
played on SL an odd hour.Key barriers for SL business practice:
inertia - there are 1 billion of them to be educated, and now it is
like driving a car (I spend an hour to find out how to sit on the chair!
- I was teached to build avionics for rocketry, huh..;
one more reason is that there were other people I spend 30 minutes chasing after..)
character is not your second skin; this is very important for long-term
fellas. I have got to helicopter after a disco and did not figure out
how to turn that dancing off. I was dancing in the helicopter absolutely
miserable and helpless. The disco "uploads" the dancing script "into
you" (your character, of course), so after cryptic message and 'ok' you
start doing very interesting pa's. I have no idea what they can put into
your office-character on the disco. And I am very paranoic when disco
propose me to run '$%%$&^%* Disco v.1.0' scipt to enter.
limitations - SL client could be better. It is ok, but not really
intuitive, and not really "second skin" - far from that. I did not
experienced any bugz, but again - usability guys should work on that
stuff. One trainer complained - I lliked SL space etc, but to get
trainees there It will take forever to to train them use the SL client.
Barrier number one - only time can do anything
about that. And that is good - this is our rare natural break to stop
rushing into everyhting what "looks good". I like this barrier. Second
and third ones - I think Linden Lab is at the beginning so called "long
tail" effect (when most people use one service because most people use
it, and vice verca - examples: Google, Apple iPods and iPhones) In that
situation, company should do several very bold steps to stay ahead
(and win Apple-like bananza and loyalty) The keys to ride on top of "long tail" :
- focus and speed to bring what people really need (even subconciously)
- simplicity for "joe the plumber"
- technology excellence (this is hard if you are running like a horse on first two bullets)
can find any company (see Apple 2000 - ..) adopt this strategy and win
in case "long tail" effect on horizon. Linden - do it or be eaten by
Microsoft ;-) Best regards,Andrew Drozdov
This is "Virtual Isabel" - continuation of real conference room at Linden Labs